A key part of today’s digital business strategy involves managing data in the cloud. As the new currency, data is key to understanding the direction of the business and the behaviors of consumers. The surge in data has also made it critical for companies to quickly find, manage, and analyze their datasets to derive real-time business insights. Turning structured and unstructured data into actionable outcomes while keeping up with the responsibilities of running a business is both complicated and expensive. The question then immediately arises: How are today’s business leaders supposed to easily find and subscribe to third-party data solutions in the cloud?
101 Ways to Use Third-Party Data to Make Smarter Decisions is designed primarily for information technology (IT) leaders and technical targets involved in building digital transformation strategies for businesses and enterprises. AWS Data Exchange makes it easy to find, subscribe to, and use third-party data in the cloud. By referencing multiple case studies about real business environments, readers are encouraged to find solutions they can more easily and seamlessly identify with.