The Recipe for Success You Should Be Following Before, During, and After Events
If you’re an alternative data provider, you know firsthand that getting the most return on investment from industry events to showcase your data isn’t as easy as just showing up–that’s only the first step. There’s quite a bit of homework and preparation necessary to ensure your data solution is demonstrated effectively to your target customers.
According to recent research from The Tradeshow Network, as much as 70% of industry event attendees said they benefited from lead generation and brand awareness after attending in person industry tradeshow events. When it comes to ROI from attending BattleFin Discovery Day–the proof is also shown by data providers directly.
“BattleFin events are always well planned and flawlessly executed. The core value for us as a data vendor is the 1-1 meetings with buyers. In terms of ROl, generally one good deal pays for the time and expense invested, and we have usually experienced that. We are repeat event customers, so that is always the true test,” said Michael Sapienza, Business Development at DataPulse, an alternative data provider that previously attended BattleFin Discovery Day.
Are you ready to attend BattleFin Discovery Day or your other next industry event and get the most value from it? To make sure you don’t miss out on any opportunities to market your brand and generate leads, the BattleFin team has developed an in-depth overview of the top three ways to extract value from attending our alternative data events, segmented by time leading up to, during, and after the event.
1. Pre-Conference Preparation
Research and Targeting
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Make sure that you have built out a concise company and product profile in the app or directory. Before BattleFin events we set up a call review your profiles. Adding Marketing Attachments, Coverage Lists and Real World Examples help you stand out.
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Leverage the bi-directional meeting scheduler: Review the buyer list to identify prospects, especially decision-makers or stakeholders from target companies.
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Speakers and Exhibitors: Note relevant sessions and key speakers where potential customers might be. Reach out to speakers to connect over LinkedIn before the event.
Set Goals
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Define clear objectives, such as the number of leads to capture, meetings to schedule, or partnerships to explore. Create an ROI model and hit it.
Schedule Meetings in Advance
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Reach out to prospects before the conference through email or LinkedIn to schedule time to meet at your booth or during breaks.
Optimize Collateral
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Create compelling materials like brochures, whitepapers, or case studies showcasing how your data solutions have delivered value.
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Prepare tailored presentations or demos highlighting the pain points of target customers. Leverage the BattleFin Ensemble platform to see the 13F filings of the funds your meeting with. See which top holdings they may have that your data covers. Come prepared with some interesting insights on those companies.
Social Media Buzz
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Announce your attendance and booth details on LinkedIn and Twitter(X).
2. Networking At the Conference
Booth Strategy
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Eye-Catching Setup: Use visuals, interactive demos, or giveaways to draw attendees to your booth.
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Engaging Staff: Train your team to approach attendees proactively and ask open-ended questions to understand their needs. Don’t be a wallflower.
Network Effectively
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Attend sessions and social events to engage with attendees in a less formal setting.
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Engage with prospects over coffee and during meals.
Offer Value
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Position yourself as a thought leader by offering advice, sharing insights, or discussing trends during conversations.
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Mention unique aspects of your data solutions, such as breadth, depth, or integration capabilities.
3. Post-Conference Follow-Up
Personalized Outreach
- Send tailored follow-up emails or LinkedIn messages within 1-2 days. Reference specific conversations or sessions to make it personal. Short concise subject lines get the most email opens.
Provide Additional Value
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Share relevant resources, like a whitepaper or case study related to their industry, along with your message.
Nurture Leads
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Segment your leads by interest or readiness to buy and add them to appropriate nurture campaigns. Give 3 to get 1. Give 3 pieces of useful information before asking them for anything or to get on a call.
Stay Connected
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Follow up periodically to provide insights or updates that might interest them, even if they’re not ready to buy immediately.
In conclusion, alternative data providers attending BattleFin Discovery Day–and any other industry events– will find that the most ROI comes from leveraging the above checklist and being prepared with a strategic approach to capturing attention from the data buyer prospects you want to engage with when the time comes.
Need more inspiration? Check out our previous BattleFin event data spotlights, sponsors, speakers, and panel discussions for ideas of how to set your data product apart.
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