First, BattleFin works with each data provider to build an Exploration Kit that will focus on a specific insight you offer. This will inform the second part of the project, the video content. The kit will show the audience what the data looks like and give examples of where it can add value.
It’s a two-part strategy in that we need to first build the exploration kit for your data, so that when we present the content to the audience we make it clear that the kit is available for them to test now, in the Ensemble sandbox. Our goal is to generate interest and then capitalize on the momentum of interested new buyers, giving them a clear path to follow-up, ask questions and find their solutions through your data.